First, Carl’s Jr turns out an ad featuring an animated baby in utero (and I say “baby” because this thing looks more like a three-month-old than a fetus or even a newborn) mouthing off to mama because she’s eating a spicy burger.
Now, it’s bikini-clad Paris Hilton washing a Bentley and eating a burger.
“We liken our advertising to more of what the beer brands do,” said Brad Haley, evp of marketing at Carl’s Jr. (which targets men 18-34) in an interview with Brandweek earlier this year. “There’s a lot of male attitude, personality and edge. Sometimes sex appeal enters into it on occasion. It’s something younger guys are interested in.”
Beer ads. Now there’s something to imitate.
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I don’t think a burger will stand up to the girls-cat-fighting-in-a-fountain fantasy.
But with all the preservatives, who knows?
“There’s a lot of male attitude, personality and edge.” I don’t really want to know what this guy’s definition of any of those three terms are, and how displaying an emaciated VD-farm on a British automobile taps into them.
It doesn’t help. Their burgers are still crappy. And the very thought of an “emaciated VD-farm” being linked to said burgers makes me want to stay the heck away!
Carls Jr. is called Hardee’s in the Midwest. Think of the jokes you can get out of that! Paris loves Hardees!
The “emaciated VD farm” comment made me laugh out loud like I haven’t in a long while. Bravo to Norbiz.
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