[UPDATE: The response so far seems positive so far, at which point I have two more questions. 1) Is anyone directly opposed to the idea of running advertising on feminist sites even if the advertising runs parallel to a general consensus of feminist and progressive thought? and 2) Who with a blog would be willing to join this network? Here is an example of how an ad network is sold to buyers.]
I know there are many that are resistant to placing ads on their blogs, but I’m finding it increasingly difficult to maintain my website. Someone brought it to my attention that BlogAds is beginning to offer the option of consolidating blogs into groups for more effective promotion (registration required):
With the smaller, blogger-created networks, the bloggers get to decide for themselves, Copeland said, and allowing advertisers to select blogs by categories is much more appealing. “Talking about generic blogs is boring–it’s much better if you can go to advertisers and say ‘here are the premiere food blogs,'” he said.
So far, 17 networks have been created, including ones for evangelical blogs, law blogs, Philadelphia blogs, baseball, and gay issues blogs.
The theory behind the networks, Copeland said, is that the bloggers can group themselves together much better than a top-down organization could. And when the bloggers organize themselves, he said, advertisers get much easier access to the vaunted “long tail” of the blogosphere–the millions of readers who aren’t reading the top bloggers, but are nonetheless very engaged in lower-traffic blogs.
I don’t know whether I’m willing to “sell my readers,” as one blogger (who I can’t remember at this time — pointers?) noted earlier this year, but I know that several feminist and pro-feminist blogs host ads. Though I’m initially resistant to connecting this blog with business interests, I am willing to give it some thought if there is enough interest and perhaps some guidelines that we might set as a group.
I would be completely unwilling to host any advertisement that runs contrary to general feminist or progressive causes. Call this the Pie Fight Clause.
Consider this a fingering of the audience. Any thoughts?