It looks like Nike is going the way of the Dove ads, even their new Nike Women website.
Good? Bad? I defer to Jill. At least Nike is selling a brand of health (if you can overlook the sweatshop labor).
via the comments at Twisty’s
UPDATE Chuck weighs in with an excellent new slogan: Because you’re not that ugly: Dove.
You can do side-bends or sit-ups…
It’s a border collie that herds skinny women away from the best deals at clothing sales.
Um, okay.
I don’t think this follows from the “real women” thing the Dove ads are going for; more of the “round booty” archetype that Sir Mix-a-Lot made famous.
I agree with David. That ass is too fabulous to be considered representative of “real women.”
Umm…I can’t really overlook them, no. So I’ll just go with my basic philosophy for Nike:
Fuck you, motherfuckers!
if my ass was that hot i wouldn’t mind showing it off in a nike ad at all.
the mini video clips on their website are closer to normal women. the girl who talks about her round booty has a bit of a belly, and there is a girl who talks about her thunder thighs (though she has worked them in to thunder thighs of steel.) the girl with the swimmer shoulder’s is also not a typical model.
i wish i had the discipline to work out like those women. i am not explicitly uncomfortable with any part of my body, but i would be much more enthusiastic about it if it were toned.
Oh I have SERIOUS butt envy right now.
All these women are smokin’. I am so excited to see healthy bodies being promoted. Even though I don’t buy or support Nike, I love that these ads are a step in the right direction.
Man, that butt ain’t big. Nobody at Nike who is currently living has ever even seen a real big butt. Actual big butts kill Nike marketing execs on contact.
However, you can get free salsa dance lessons on that Nike website, which I am availing myself of as we speak. Cha-cha-cha!
word. those fuckers are fucked up.
Frankly, I still love it. Like I said before – it’s obviously marketing, and that’s what it has to be in the end for a company to use it, but I still like it for what it is. It makes me giggle.
What was that?
Hey, it’s an improvement.
Actual big butts kill Nike marketing execs on contact.
I’d pay to see that video.
Fat dollars spend just the same
Lauren, chez Feministe, notes that the imagery of less-emaciated women in advertising gaining a foothold in contemporary advertisement:
“It looks like Nike is going the way of the Dove ads, even…