Molly Saves the Day, a brand new fantastic feminist blog, comes out swinging on beauty culture:
Both men and women are expected to trim or even be completely bald — the more unnatural, the better. Their hair is supposed to fall in ways that cannot be achieved without products to keep it that way, and the skin of both sexes is now supposed to be exfoliated and cared for and moisturized with a different product for every body part. There’s one overriding theme here: all these things cost money. While women may fall for this crap more than men (more on this in a minute), corporations will exploit insecurities of either gender to make a profit. While I’d like to blame the patriarchy, it seems like it would be more appropriate to blame the productarchy.
But by far, more women fall for these ploys than men. While some men religiously follow “Queer Eye” and buy the 100 products sure to make women fall for them, most women wear makeup and follow expensive, time-consuming beauty standards. The reason has a lot to do with the second issue I have with this article: its mystification over women acting sexy in a sexually repressed culture…
…If society sees its women as walking wombs, it’s not surprising in the least that they would want to flaunt the only value they’re seen to have. Men may want to dress to show off their success, or their style, or their personality, but girls have been told from earliest childhood that men will only be with them for their arousal capacities. It is absolutely natural for girls to try to compete for mates with what they perceive as valuable. Today, the culture puts value in sex: not seduction, or teasing, or subtle innuendo. Conservatives want out and out, bed-rocking, baby-making sex. And until we teach girls that their uterus isn’t on the auction block, it’s a trend that will continue indefinitely.