This phone, according to their ad campaign (yes, the post title is a direct quote). Because “thinner than a supermodel” means that the phone is hot, because skinny things are always pretty. But we all know that hot-girl supermodels are dumb, and this phone is not dumb, so it’s easier to talk to than those model-types.
Pitch point: Skinny, hot. Skinny women, stupid. Skinny phone, buy it.
I’d like to say that I just found the dumbest advertisement of the day, but I think Amanda beat me to it.
Hrm–are you sure it isn’t instead implying that hot women are intimidating and thus difficult to talk to? That was my impression, anyway. Though I haven’t seen the ad.
And that phone looks amazing. I want.
Yeah, that was kinda my take on it too.
Yes, I agree with the above comments… The ad is still reprehensible, but not in so many ways.
It’s not as bad as the Axe commercials about the horrors of waking up next to a muscle woman.