Ah, the Dove ads. This one is good, and certainly terrifying. But, a few things:
-The ad is by Unilever, one of the biggest beauty-product companies in the world. They made Dove products, including “tightening” creams and deodorants that claim to make your armpits silky and soft. They also make Axe body spray, which is advertised using commercials like this. And they make skin-lightening cream.
-It puts the onus on parents to protect their children from harmful advertising, when that’s impossible. It takes a very wide-spread problem and individualizes it, instead of pushing the people in power (advertisers, big corporations) to make more socially conscious decisions.
-Dove is in the business to sell shit. At the end of the day, their message seems to be, “The beauty industry holds up an unrealistic standard of beauty in order to sell you shit. We, however, realize that you look like a normal person, and so we think you should buy our shit in order to make yourself feel good.” Better? I’m not so sure.
I will take this ad over yet another that promotes an airbrushed, impossible-to-achieve and incredibly narrow image of femaleness. But the uncritical embrace of it (and the broader Dove campaign) makes me cringe.