Last night, I saw a new John McCain attack ad. I was unable to find it online — please someone let me know if you do — so I’ll describe it for you as best as I remember. It began with the “celebrity” theme, showing a sort of animated representation of Obama’s acceptance speech at the DNC. Then the voice over said something along the lines of “once the lights go down, what does he really stand for?” Cut to some menacing pictures of other Democratic leaders (Chris Dodd???), with the voice over calling them Obama’s “liberal allies” and then telling some lies about how he’s going to raise taxes, saying something about how he opposed offshore drilling, and using a couple of other really standard GOP talking points. Then it ends with the words . . . “That’s not change, That’s more of the same.”
In complete and utter seriousness I ask you: what the hell does John McCain think he’s doing?
First, he tried to steal Obama’s campaign tagline with this “a leader we can believe in” crap. Then, he completely nonsensically tried to steal the campaign talking point of change, while ignoring that “kicking the bums out” means kicking him and his party out. And now, they’re trying — again, nonsensically — to steal his newest slogan “thats not change, that’s more of the same.”
Is there something I’m missing that makes this a winning strategy? Are they just trying to neutralize all of Obama’s arguments because they can’t argue against them? Do they honestly think that they will somehow get voters to associate “change” with McCain over Obama? Really? Because it seems to me that just sticking with the “higher taxes” flat out lie is a smarter strategy. Is this a good sign for us? What does it mean?
I do know one thing: if this situation were reversed, we’d be hearing stuff about how the Dems are, yet again, allowing the GOP to set the media narrative and determine which issues really matter in this campaign. We’d hear about how they’re constantly on the defensive — and interestingly enough, I keep hearing crap about how Obama supposedly is the one on the defensive more than the reverse. If Obama was stealing McCain’s slogans, commercials, talking points, etc., we’d hear pundits gabbing about how the Democrats ought to stick with their strong points, otherwise voters are just going to go for the “real deal” rather than the imitation.
I’m really interested to hear the thoughts of others on this.
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