UPDATE: Non-U.S. readers can now view the videos. Apologies for the originals; I had no way of knowing that Hulu.com was so stupid.
Oh yeah, you knew it was coming. I knew it was coming before I sat down to watch the big game. (Though I usually don’t care, the Steelers were playing, and my dad is the world’s biggest fan. We went over for moral support; and thankfully the Steelers not only won, but it was also a pretty good game.)
For the record, I think that my 21-year-old brother and his friends laughed at every one of these commercials. My dad, knowing my political leanings well from many fights, looked nervously my way but also laughed a few times. Which was, you know, awesome. I sat there and grumbled to my thankfully non-laughing husband that each of them was going up on the blog. Which now, they are.
Shorter Firestone: Haha, women nag and talk to much! Wouldn’t it be great if they never spoke again? And isn’t it even better that enough men apparently still think this way for us to be able to profit off of it? Oh my, we’re so incredibly original.
Doritos: “Power of the Crunch”
Great, publicly ripping a woman’s clothes off without her consent. Even though it was initially unintentional on behalf of the dude eating the Doritos, he still clearly thought that it was awesome. And the guys in the room with me thought it was hilarious. Sigh.
Teleflora: “Talking Flowers”
Shorter Teleflora: Haha, women judge their worth based on their relationships and physical attractiveness, and they judge their relationships and physical attractiveness based on how nice the flowers they get are! Which is why it’s especially funny when we openly mock women based on their physical attractiveness.
I don’t even know what to say to this one.
Yup, GoDaddy.com wins the offensive award by a mile, with two ads in the running! Shocking. Remember that ladies, in case you didn’t already, when buying your domain names. Aside from the general blatant objectification, and the very intent to be offensive, the best part is the ending, where “the German woman from the Dean’s office” pops in and looks surprised and appalled to be there. Haha — getting women naked without their consent for male pleasure is hilarious! Doritos already taught us that.
Anything I missed? And on a less depressing note, though I wouldn’t say that there were any “feminist” ads, which ones were your favorites? Though heteronormative, etc., I will admit to enjoying the Budwiser “Clydesdale Circus” ad, and though I’m still really pissed at the other Doritos ad, the “Crystal Ball” one made me laugh — at least the first half of it, anyway.
- Sexist Skies by Cara February 12, 2009
- Your Daily Dose of Hate by Cara November 16, 2007
- Rape Culture In Unexpected Places: New Pepsi Ad by Cara October 17, 2008
- Miller Lite Ads Say Teh Wimmenz Are Stupid, Wrong and Boring by Cara March 11, 2009
- The Super Bowl and Madison Avenue Misogyny by Jill February 8, 2010