Comments on: Because Regular Chocolate Bars Are Way Too Masculine

By: T B

T B — Tue, 04 Aug 2009 19:40:13 +0000

By the way -
The Yorkie bars I mentioned above are sold at a “British Shoppe” here in London, Ontario, Canada.
There are two flavours.

By: KAleksander

KAleksander — Tue, 30 Jun 2009 02:24:45 +0000

Interesting that they saw it necessary to emphasis that chocolate “can be for women”.

In asian countries, specially Japan, chocolate is something very female by default and marketeers actually have to market chocolates to the MEN by “butching them up” so men won’t feel ensmasculated by buying a, say, Snickers :P

Dark chocolate is thought of as being more masculine and more fit for men so if you see a chocolate called “Man” or “MEN’S” in japan, its dark chocolate. :P

By: Grrrrrr…. « Bug Girl’s Blog

Grrrrrr…. « Bug Girl’s Blog — Wed, 17 Jun 2009 23:03:21 +0000

[...] Pink Chocolate bars so you can “pleasure yourself” [...]

By: T B

T B — Sun, 24 May 2009 20:01:36 +0000

To elaborate on what Theaetetus said about “Yorkie” bars -

Those UK chocolate bars are marketed as macho snacks (which are “NOT for Girls!”).

Here’s a Sociological Images post about them -
http://contexts.org/socimages/2009/01/02/not-subtle/

When I was in the UK I got a good photo of a box of Yorkie bars -
http://www.flickr.com/photos/tobanblack/3493753543/
They were actually being sold (which I wouldn’t have fully believed if I hadn’t seen them on the shelf).

I couldn’t resist trying one. It reminded me of cheap easter chocolate. Basically it had a very potent, artificial/processed chocolate taste.

By: Prudence

Prudence — Sun, 24 May 2009 12:41:38 +0000

It does look nice and truffle and meringue sound good too, but I’d only fancy eating this chocolate bar a second time if it actually tasted nice the first time I tried it. That’s the test for me and it is for everyone else.

The packaging, the marketing, the branding etc is all just to attract people to eat it the first time, so yes I can see why they’ll try anything to make their product stand out. Sex sells. I really wish it didn’t. Sometimes I’m put off enough by advertising to refuse to buy that product nomatter how good it might be. That’s a hope I have for all people, but we’re relying on people not being apathetic.

I really think that women are getting a worse representation in adverts nowadays than they ever have before. Adverts for cleaning products are full of women with perfect nails who live to clean up after men or children or dogs and never complain. It drives me crazy. Men don’t do the cleaning in these worlds. Makes me strike that particular product off my list.

The trouble is that I can live in a mess, but I need chocolate!

By: Alex V.

Alex V. — Sun, 24 May 2009 11:21:38 +0000

That wrapper SO looks like tampon packaging!

By: joytulip

joytulip — Fri, 22 May 2009 22:25:09 +0000

just saw a web ad for this.

apparently it is “available in a menage of flavors”

by menage they mean three: milk, dark, hazelnut. and to suggest ‘menage a trois’

more sexy, sexy marketing… not.

By: Jess B.

Jess B. — Thu, 21 May 2009 18:16:59 +0000

Not sure if anyone mentioned it yet (and apologies if you did), but not surprisingly these were the brain-child of a man. It took me a while to remember, but he was on Millionaire Matchmaker looking for love (supposedly) and selling the candybar (seriously). Personally, I’d rather have a Twix; things that SPARKLE make me think of Twilight lately…

By: If You Want to Sell to Women, Why Not Hire Some? : The New Agenda

If You Want to Sell to Women, Why Not Hire Some? : The New Agenda — Thu, 21 May 2009 11:00:57 +0000

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By: redredrose

redredrose — Wed, 20 May 2009 22:49:01 +0000

I hope they start selling those in TN. :)