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Jill has been blogging for Feministe since 2005.
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49 Responses

  1. cacophonies
    cacophonies January 4, 2010 at 10:37 pm |

    Assuming that they’re going for an audience of women looking to attract men, I really don’t understand. Assuming it’s aimed at women looking to attract men, as soon as you get the guy that you wanted to be hot for home, then he’s going to quickly find out that… your butt came off with your panties.


  2. cacophonies
    cacophonies January 4, 2010 at 10:38 pm |

    weird sentence fail…

  3. Zoe
    Zoe January 4, 2010 at 10:53 pm |

    That’s so funny. I thought women didn’t want big butts, but now we do? In advertising, we’re never satisfied.

    My butt’s a little flat so I’d interested to see what I’d look like in that, but it’s nothing I’m really concerned about. And I second cacophonies, when your “booty” comes off with the panties. Hmm. haha.

  4. Anna
    Anna January 4, 2010 at 11:08 pm |


    What do all women look at when buying jeans? That’s right! Their sexy (or not so sexy) bottoms. Imagine being able to reshape your backside and achieve that ultimate shapely lifted booty instantly!

    It’s here! Hollywood’s hottest new trade secret: Bootypop!

    Just like the padded bra enhances, Bootypop panties are now revolutionizing women’s undergarments, giving you sexy curves and the ultimate lift.

    You’ve seen Bootypop panties featured on network talk shows across the country. Now you can get that fabulous figure, that bootylicious perky pop that all women want, without lifting a finger!

    [Person giving testimonial]: You want your jeans to show off your booty, and with Bootypop, every pair of jeans look good.

    The secret to Bootypop is the strategically placed pad inside the panties that lift buttocks, leaving a sexier, more desirable booty instantly. Booty pop turns a droopy dierreire into a youthful looking, head-turning bootylicious booty!

    Bootypop panties are for all women, all shapes, and all sizes. Get that desired pop with any outfit, instantly!

    Now you can have that super sexy booty just like the celebrities.
    Boost your bottom in jeans, shorts, dresses and more.

    With bootypop, your clothes will fit better, and you’ll feel more confident and attractive with your new sexy curves.

    You can forget about doing endless squats, and cosmetic surgery? Who can afford that? Bootypop panties will make you look and feel like you’ve spent a fortune Now for a small price you can have the booty of your dreams!

    [Person giving testimonial]: What I love about Bootypop is the lift and the shape and the roundness.

    Call or log on now to get the amazing Bootypop panties for the introductory t.v. price of just $19.95.

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    End Transcript


  5. A.M.
    A.M. January 4, 2010 at 11:57 pm |

    Pop that booty!

  6. Kathryn
    Kathryn January 5, 2010 at 12:06 am |

    I wonder if they pop…

  7. Joey Giraud
    Joey Giraud January 5, 2010 at 12:14 am |

    “as soon as you get the guy that you wanted to be hot for home, then he’s going to quickly find out that… your butt came off with your panties.”

    Same thing with eye-liner, mascara, foundation, etc…

    It’s just for the initial buy-in. Most guys know that women don’t really look like that.

  8. Hot Tramp
    Hot Tramp January 5, 2010 at 1:59 am |

    I’m wonder if it’s uncomfortable to wear. Or maybe it’s MORE comfortable — a padded cushion you carry everywhere! That would be a good selling point.

  9. norbizness
    norbizness January 5, 2010 at 9:00 am |

    Professor! What’s another word for pirate treasure?

  10. Melissa
    Melissa January 5, 2010 at 9:24 am |


    Of course, if padded bras and all the other shit women do for beauty weren’t so ubiquitous, they’d seem creepy too. Funny how that works.

  11. Bonn
    Bonn January 5, 2010 at 10:13 am |

    I generally want fewer people looking at my butt, not more.

    I almost thought this was a joke at first. Who on earth pays money for this? And wouldn’t you have to try on new pants while wearing the panties?

  12. Anne
    Anne January 5, 2010 at 11:12 am |

    I guess you’d have to buy enough of these panties to last until the next wash, otherwise your new jeans won’t fit anymore once you wear non-Bootypop underwear! And who wants “a droopy derriere”?

  13. oldlady
    oldlady January 5, 2010 at 11:43 am |

    It’s a joke, right? Comedy Central? Sarah Haskins?

  14. thetroubleis
    thetroubleis January 5, 2010 at 12:09 pm |

    Thanks Anna. I can’t deal with videos today.

  15. Anna
    Anna January 5, 2010 at 12:14 pm |

    ‘Same thing with eye-liner, mascara, foundation, etc…’

    Good thing I wear none of those things, then. And I’m not entirely comfortable by the idea the man (or lady) is ‘buying’ something when I take him home..

    I think the worst thing is we can’t even tell whether this is a joke or not! oh, adverts..

  16. ACG
    ACG January 5, 2010 at 12:40 pm |

    1. I HAAAATE the word “booty.”

    2. It makes me think of that one scene from Bridget Jones’s Diary:

    Major dilemma. If I actually do, by some terrible chance, end up in flagrante, surely these [lacy knickers] would be most attractive at crucial moment. However, chances of reaching crucial moment greatly increased by wearing these scary, stomach-holding-in panties very popular with grannies the world over. Tricky. Very tricky.

  17. cacophonies
    cacophonies January 5, 2010 at 12:58 pm |

    Same thing with eye-liner, mascara, foundation, etc…

    True. But it’s usually really easy to notice that black or flesh-colored liquid is fake, while it’s not as easy to see that boobs (padded bras) or butts (this weird product) are, since they’re under clothing and designed to be discreet.

    Bah, either way, it’s just a gross idea all around. All this stuff– the padded clothing, the cosmetics, are marketed to us to look “better” or attract more men. I hate advertising with a passion.

  18. cacophonies
    cacophonies January 5, 2010 at 1:03 pm |

    But it’s usually really easy to notice that black or flesh-colored liquid is fake

    Er, I hope it’s clear that by “black” I was referring to eyeliner and mascara, and by “flesh colored” I meant all foundation colors, not trying to call white skin the default or anything.

    The sentence looked a little weird when I re-read it.

  19. Alara Rogers
    Alara Rogers January 5, 2010 at 1:04 pm |

    If it does work like a padded cushion, I want one. My fat ass doesn’t do nearly enough to cushion the tailbone that I broke or dislodged or did whatever to by giving birth three and a half years ago.

    Seriously, the grapefruit head I damaged my tailbone with belongs to someone who goes potty all by herself now; isn’t it about time it healed?

    If it doesn’t work like a padded cushion, I totally fail to see the point, but then I never saw the point to padded bras, either. Unless you work in a cold office with a lot of obnoxious male engineers or male salesmen who make rude comments about you nipping out whenever the cold makes your nipples visible under your shirt.

  20. Dehka
    Dehka January 5, 2010 at 1:13 pm |

    I can’t over anything insightful or intelligent to this conversation other than, did anyone else start giggling at the POP! sound effects? I’m not sure if us gullible women are supposed to find that enticing or desirable or what..

  21. Kathryn
    Kathryn January 5, 2010 at 1:15 pm |

    The pads look too high for doubling as a seat cushion, unless you really, really slouch.

  22. Laurie in Mpls.
    Laurie in Mpls. January 5, 2010 at 1:55 pm |

    Aaaaah, those have been available through Fredrick’s of Hollywood for *years*. Just without the “gag me now” cutsey name.

    I just always figured they were for flat butted female impersonators. ;)

  23. Superla
    Superla January 5, 2010 at 2:59 pm |

    I’m just outraged that they charge separate shipping and handling for your free pair. That’s not cool.

  24. Natalia
    Natalia January 5, 2010 at 4:34 pm |

    I lol’d.

  25. Lauren
    Lauren January 5, 2010 at 7:36 pm | *

    You want your jeans to show off your booty, and with Bootypop, every pair of jeans look good.

    I want my jeans to cover the lower half of my body so I don’t have to think about picking out real pants. Does this mean I fail at ladyhood?

  26. Dominique
    Dominique January 5, 2010 at 8:07 pm |

    My ass is so flat it hurts to ride a bike. I could use me some of that padded butt :)

  27. loulabelle bones
    loulabelle bones January 6, 2010 at 12:20 am |

    this almost looks like an SNL skit.

    i refuse to believe products like this actually exist.

  28. P.T. Smith
    P.T. Smith January 6, 2010 at 8:47 am |

    This is so sexist it pisses me off. I have searched long and hard, and have yet to find a similiar product for us guys to stuff down the front of our jeans. The usual methods, cucumbers, socks and the like, just do not stay in place well. I’ve tried Macgyvering a rig with string, tape, but by the end of the day, everything is just sliding down my jeans and I’ve got a bulge right above the knee, then nothing the rest of the way up.

  29. norbizness
    norbizness January 6, 2010 at 9:04 am |

    Jill: Let us hope nobody experiments with that, because it would be like a matter/antimatter reaction, whatever that is.

  30. Arctic Chill
    Arctic Chill January 6, 2010 at 2:34 pm |

    Wait, let me get this straight. If that large-buttocked profile is achieved by a garment designed to make women feel bad enough about themselves that they buy it to conform to the (invariably short-lived) societal ideal, it’s sexy.

    But when it’s natural, like my butt, it’s just fat and disgusting, and I should eat nothing but lettuce and run for five hours a day on a treadmill until the vile beast has gone away.

    Good to know!

  31. Luna
    Luna January 6, 2010 at 4:37 pm |

    Wonder if it’s good for those with hemorrhoids lol. Seriously, though, this is just another sad attempt to exploit womens’ insecurities to make a quick buck. And who would want to sit on the equivalent of two overnight maxi pads?!

  32. elle
    elle January 6, 2010 at 6:56 pm |

    Hey, I’m late to this; wish I’d caught it earlier because I actually do have a point **sigh**

    This product can be lumped in with all the other ones that are designed to make women feel inadequate or like something is missing.

    Still, I’m uncomfortable with all the “is this a joke” and “who would wear that/why would anyone want to wear that” etc because I think the dumbfounded-ness might be rooted, in part, by ignorance of the fact that not all of us come from cultures in which a flat butt is prized or where it is unfathomable that someone might want a more rounded/fuller one.

    Plus, speaking of defaults, I think we could better spend our energy discussing that “nude” colored one that pops up at the end–when I am nude, my brown self is definitely not anywhere near that shade.

  33. Marksman2000
    Marksman2000 January 7, 2010 at 3:17 am |

    If they’ll buy Pet Rocks, they’ll buy anything.

  34. Princess Rot
    Princess Rot January 7, 2010 at 10:39 am |

    This… is a real thing in the world? It’s like the 21st Century version of those dresses with humongous shelf-like butts ladies used to wear in the Victorian era. Also, I can’t stop thinking; “But I don’t need a butt cushion, I haven’t got hemorrhoids!”

  35. Alara Rogers
    Alara Rogers January 7, 2010 at 12:02 pm |

    Still, I’m uncomfortable with all the “is this a joke” and “who would wear that/why would anyone want to wear that” etc because I think the dumbfounded-ness might be rooted, in part, by ignorance of the fact that not all of us come from cultures in which a flat butt is prized or where it is unfathomable that someone might want a more rounded/fuller one.

    I was wondering about that. I didn’t watch the commercial, but does it seem to be being marketed heavily to African-American women? Because I live in Baltimore, and am exposed to a lot of marketing toward African-American women as they are 60% of the female population here, and I’ve seen that the ideal of a round butt is much more pervasive in marketing to AA women than in marketing to white women (in fact, in general it seems that the beauty ideal for AA women is either to be voluptuous, with large firm breasts and rounded buttocks and wide hips, or to look exactly like white women with a really deep tan, and while I’m not myself African-American so I can’t be sure about this, it looks like the competing beauty standards are internal AA vs. external white media imposed — ie, the white-dominated mainstream media holds up black women who look just like white women (ie, expected to be thin, as well as having light skin for AA, relaxed hair, and “white” features) as a beauty ideal, but the AA community itself seems to promote a voluptuous beauty ideal with a lot more tolerance for weight.)

    The word “booty”, all by itself, makes me think this product might be marketed largely to African-American women. White media seems to prefer the term “butt” or sometimes “buns”.

  36. Cruella
    Cruella January 7, 2010 at 1:39 pm |

    I have some wonderful advice – if you can’t afford a Booty Pop or can’t find a local retailer but still want to have a bigger, more voluptuous butt in your jeans – why not eat a load of flapjacks? Thank me later…

  37. Kim
    Kim January 7, 2010 at 2:12 pm |

    In response to Alara Rogers, a visibly high tight “booty” is not just something that African-American women want, nor is it something that only African-American women have. There are variations in every race. I have seen flat booties and full booties on both black women and white women. (Yes, I check out other women’s butts.) Generally speaking, most heterosexual men prefer women who have curves, as to most homosexual and bisexual women. The super-thin look that you think all white women want is more often desired by fashion designers than by most women. Most women want to be somewhere around the middle, although the exact “ideal” size may vary for different women. Overweight, obese, and naturally skinny are all victimized and bullied, and by both men and women. So do average-sized women. I see what you mean when you say “internal AA vs. external white media imposed,” basically that AA women and white women have different beauty standards, and that white women’s beauty standards are imposed by the media (read white men) rather than something they thought up all by themselves. However I wouldn’t call white media white culture, as if all white people have one culture and all think the same way, nor would I say the same thing about the AA community. (In this I am speaking to both Alara and Ella.) As for it being marketed toward African-American women, in the commercial I mostly see white women and a few light-skinned women of color, but I hear lingo that seems to reflect stereotypical AA language. It seems to be saying that AA who have larger butts are sexier, and that white and light-skinned women who are deprived of these assets want to be more like those them. However, that is very annoying to both white and black women, as it has obvious racist connotations.

  38. Tony
    Tony January 7, 2010 at 2:14 pm |

    While they don’t have these on TV commercials or anything, there is a similar product out there for the gents and their flat butts –

  39. DB
    DB January 7, 2010 at 7:00 pm |

    Am i right to fear that if a dude wears those, as soon as his pants come off, the date is over?

  40. Alara Rogers
    Alara Rogers January 7, 2010 at 8:25 pm |

    Oh, I’m not trying to say that all white women want to look like a single prevailing beauty standard, or that all black women want either to look like white women or like a different beauty standard. I’m more talking about marketing than about what women *actually* want — marketing tends to homogenize the beauty standards, presenting us with very few images that we’re all *supposed* to aspire to, whether we actually do or not. And I see that the marketing aimed at AA women includes both the concept of the beautiful voluptuous woman (note that while this standard has a lot more tolerance for weight than some of the other standards, it still won’t tolerate a shape with a large stomach or double chin — it’s still a restrictive standard) and the concept of the slender (although possibly still large-breasted) “celebrity” woman who is generally light-skinned, has relaxed hair and has features that are considered more “white”. The marketing for white women, however, usually just focuses on the thin woman, or the thin woman with large breasts — we don’t get Marilyn Monroe or other images of the voluptuous woman marketed at us nearly so often any more.

    There may be localized cultures, outside of the national media, that emphasize other beauty standards in their marketing, but what I’m personally familiar with is national marketing (primarily aimed at white women), marketing to black women, and marketing to geek women — I’m not close enough to any other subcultures to see the marketing that gets aimed at them.

  41. greg
    greg January 8, 2010 at 2:00 am |

    I wonder if they make a version for men? And if they do, does it come in camouflage?

  42. Lizface
    Lizface January 8, 2010 at 2:40 am |

    I was expecting a punch line at the end there. I feel cheated.

  43. Lurkin Merkin
    Lurkin Merkin January 8, 2010 at 11:45 am |

    This has already been commented on more intelligently, but I was especially impressed with the fact that they come in “nude”, for all those who like a little racism with their sexism.

    I don’t think that people are saying this seems like a joke because no one would want a round butt. I could be wrong, but it seems that its more ridiculous on its own as a product than it is ridiculous in relation to some beauty ideal. Even aside from the obvious fact that this is reinforcing/ preying on women’s insecurities about their bodies, it doesn’t seem like this would actually do a good job of making it seem like you have a rounder butt. Its probably really uncomfortable, and just makes it look like you have lumpy pillows shoved in your pants. Maybe you could make it so that the pads can be removed easily and transformed into knee pads for emergency sporting events.

  44. kiki
    kiki January 8, 2010 at 1:09 pm |

    Why all the fuss? This is exactly the same as a padded/pushup bra.

  45. Kim
    Kim January 8, 2010 at 3:15 pm |

    Alara, I actually agree with you. I was kind of taking your statement as my running board, so to speak, for what I was going to say. That doesn’t mean I am going to agree 100%, but rather that I am going to listen to your words first, and then add my opinions and considerations to it. I always worry on the internet that I am really going to offend someone. Some people are quick to perceive insults. Not to say that you are. This means that I don’t always communicate to the best of my ability.

    Media beauty standards don’t necessarily match what real people think. Most women on tv and in the movies are white, or at least light-skinned. The phrase “token black guy” exists for a reason. There is a real lack of diversity in the media, in both race and sizes. They do pretty much say that we should all want to be thin white women. The truth is that beautiful women come in all shapes, sizes, and colors. The media doesn’t say that though.

    The commercial used stereotypical AA language while only actually showing white or near-white women. It frankly feels insincere and patronizing. Most women are insecure about their bodies, even the ones that like certain parts of themselves, and the commercial seems to be trying to make money off of that. They are trying to market to both black and white women, and utterly failing to show any kind of respect for either.

    This is not to say that padded bras and panties, and girdles don’t have their place. When a woman is going on a date, she wants to look her best, and these kind of products help her feel prettier.

    This doesn’t mean that I don’t see the humor in the commercials.

  46. elle
    elle January 8, 2010 at 6:26 pm |

    Jill, I wasn’t talking about the OP, just the sense that I got from some comments; like kiki (and you) said, it’s like a pushup/padded bra.

    I’m not being clear. It boils down to whatever criticisms I hear of padded bras don’t tend to ask “is this a joke,” etc; while we might decry the patriarchal pressures to have larger breasts, we don’t wonder **why** women would want them or if such bras are a “joke.”

    Which is not to say I don’t think the commercial is ridiculous and I probably overlooked the fact that people were asking was the commercial, not the product, a joke.

    And now that I have thoroughly confused myself, I’m off!

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