So I just saw this commercial during a Jersey Shore commercial break:
Um.
I don’t want to be Dirty Mind Girl, but are they serious?
In defense of the sanctimonious women's studies set.
So I just saw this commercial during a Jersey Shore commercial break:
Um.
I don’t want to be Dirty Mind Girl, but are they serious?
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It’s not just you… but the one for men is waaaaay funnier (and leaves less to the imagination). I don’t have a TV but saw someone make fun of this online… probably Infomania.
I absolutely love the fact that it’s “designed specifically for women” when there one for men came out first.
It looks like the only changes they made were to make the handle white and get smaller weights.
You *must* google Ellen deGeneres’ show where she gave them out and demonstrated: “These are muscles I’ve never worked before in my life!” (or something to that effect.)
*shrieks with laugher*
That is TOO funny.
Also, “dynamic inertia” = “moving weight.” Real breakthrough there.
Transcript/huge chunk of text:
Today’s fashion is all about showing off strong, sexy, sculpted arms and shoulders. [Zooming in on shots on related articles.] Do your arms measure up? [Shot of a woman pinching the underside of her arm.] Big heavy exercise machines are designed to create bulky muscles. [Black and white shots of a man with bulky muscles using such a machine.] Now you can get the long, lean, defined look you want [example shown]. Introducing the Shake Weight, the revolutionary new way to shape and tone arms you’ll love [shot of same]. Designed specifically for women [shots of women using it]. In just six minutes a day [clock graphic with accompanying '6 Minutes a Day' appears at the top right of the screen] you can get arms you’ll be proud to show off [confident woman winks at us]. So you can break out the tank tops, the summer dresses, the bathing suits, love the way you look and be free to go sleeveless [shots of each as they're mentioned]. The Shake Weight is placed on a completely new workout technology called dynamic inertia, which ignites the muscles in your arms, shoulders and chest so you feel them tightening and toning instantly. [Cartoon illustration of Shake Weight as held by a woman, as accompanied by 'DYNAMIC INERTIA' caption, then 'SCULPT' in purple and 'ARMS SHOULDERS CHEST' in yellow bellow.] GIving you visible results in just six minutes a day [same confident woman and graphic as before]. Scientific studies at a prestigious California university [colourless shot of a woman exercising with the Shake Weight] prove that the Shake Weight increases upper body muscle activity by more than 300% compared to traditional weights [shots of computer and graphs]. That’s how you can work out your entire upper body in just six minutes a day [more exercising women and the graphic again]. The Shake Weight constantly engages your upper body muscles. [A woman in exercise gear appears, with 'Lindsay Reese Professional Personal Trainer' at the bottom of the screen.] ‘I believe the Shake Weight is the fastest, easiest and most effective way ['FASTEST' 'EASIEST' AND 'MOST EFFECTIVE' appear to the right of the screen in purple] to get a beautiful defined and sexy upper body.’ In six minutes a day, the Shake Weight defines your biceps, your triceps, your shoulders and chest [more exercising women]. You get long, lean, toned muscles. Never bulky! You’ll love the way you look and you’ll feel confident and beautiful when you put on the sexy, sleeveless clothes you love [women fitting these descriptions]. Get the easy, revolutionary, easy to use Shake Weight for $19.95 [such purchasing details appear on screen]. The Shake Weight is only two and a half pounds, virtually unbreakable, and is guaranteed for life [shots of it being used throughout]. You also get this easy DVD [shots from same] which shows you how much you can do with the Shake Weight, including how you can reshape your entire upper body in just six minutes a day [purchase details again]. Of $15 value, it’s free with your order! It’s time to get your arms in shape [another happy woman] and feel proud of the way you look. Get the Shake Weight today [DVD, Shake Weight and purchase details all appear on screen]!
I think Jon Stewart did something about it as well.
Either their designers are the perviest in the world, or else they have noooo idea about double entendre!
Not as hilarious as the version of the ad with the guys in it. Also, I’m sick of the “weight training will give you masculine man-arms” myth. It’s not true and it keeps a lot of women from doing exercises that could be really beneficial to them.
I hate to be the dumb one, but I don’t get it!
I always get worked up about the stupid weight-loss infomercials on TV (see: the stripper pole workout, the lap dance workout), but at least this one is entertaining. That said, does anyone want a Magic Bullet?
Wow. 2 and half pounds?? Really?? That would do absolutely nothing. I second Lance. Most women don’t bulk up the same way men do, no matter what machines or weights they use. Ugh, misinformation.
Seriously, though, this looks like a nightmare for people with joint problems. It’s a RSI bomb!
Trying hard to not laugh or cry. Man arms? Please! Just not likely to happen.
I don’t think I’ll show this to my husband. He might get ideas.
The idea that the goal of weight training is to look like you’re taking steroids is detrimental to men too. It induces men to overtrain, spend far too much effort on their upper body, and put themselves through hilarious contortions in order to lift the heaviest weights possible. It’s a recipe for injury.
In reality, of course, the vast majority of men will never look like they’re on steroids no matter how much time they spend in the gym.
*plays clips*
Okay, yeah, nice sleek arms-
*sees exercise machine* BWAHAHAHAHA!!!!
*falls down laughing*
Okay… okay… *snort*… alright… heee… *ahem* Yes… heee… okay…
*machine comes on again*
Ah hell, I AM 13 years old…*falls down laughing once more*
BWAHAHA.
Also,
Hell no. I don’t want definition in my arms – this particular “today’s fashion” doesn’t work if you have broad shoulders but still enjoy looking smaller.
Oh, you’re far from alone!
Check out this parody http://www.youtube.com/watch?v=bq9993iJlYU
I don’t get it…it is not pink or sparkly….how are women supposed to know it is specially designed for them????
Yeah, I originally saw this commercial on mute and thought to myself, “Why are those toned ladies jerking off those free weights?”
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