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Jill has been blogging for Feministe since 2005.
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17 Responses

  1. Comrade Kevin
    Comrade Kevin September 30, 2011 at 12:12 pm |

    You’ve got to be kidding.

  2. Wonderkitty
    Wonderkitty September 30, 2011 at 12:18 pm |

    The blond woman behind the text actually looks like she’s making an “I’m considering the best way to hit you with my iPad without damaging my iPad” face, but maybe it’s just the text obscuring her face. This image makes me want to hit people with iPads too; luckily I own a droid tablet instead of an iPad.

  3. Andie
    Andie September 30, 2011 at 12:21 pm |

    Tom Megginson blogs at Work That Matters with a feature called Fucked Ads Friday.. I just gave him the heads up for this one.

  4. Marlene
    Marlene September 30, 2011 at 12:23 pm |

    I’ve seen male-top straight sm porn that was subtler. Actually, most of what I’ve seen is subtler than this.

  5. Harald
    Harald September 30, 2011 at 12:27 pm |

    Wonderkitty:
    The blond woman behind the text actually looks like she’s making an “I’m considering the best way to hit you with my iPad without damaging my iPad” face, but maybe it’s just the text obscuring her face.This image makes me want to hit people with iPads too; luckily I own a droid tablet instead of an iPad.

    Yeah, to me she looks pretty nonplussed, too. But be that as it may: horrible ad, but probably not too surprising.

  6. P.T.Smith
    P.T.Smith September 30, 2011 at 12:31 pm |

    Wonderkitty:

    Yeah, that woman clearly got away with a “all my body language says disgust and confusion” look. I’m sure they’ll rectify that soon enough.

  7. Things in Their Place « vixregina
    Things in Their Place « vixregina September 30, 2011 at 1:11 pm |

    [...] article commenting on the image presented by a hotel chain called Sofitel. The issue they have is that the [...]

  8. DP
    DP September 30, 2011 at 1:30 pm |

    Yeah, although it clearly was none of the intention, from left to right I read:

    Man A: I want to be Don Draper *so badly*.
    Woman A: You are never going to be Don Draper, and I am blogging about that.
    Man B: Come give me a blowjob right now, blonde lady.
    Woman B: *glazing over*
    Woman C: I am vomiting in my mouth *forever.

  9. Stephanie C |Seriously? Really? Seriously!?

    It looks like Standing Pointing Guy is giving Potentially Pissed Off Blonde Woman some kind of “talking to”.

    “I said you LOOK in my EYES when I am telling you how wrong your executive assistant notes are, simple female!”

    At least she doesn’t look like an 11 year old at a Jonas Brothers concert, like the other two ladies. Good Gawd.

    That’s so bloody offensive. And I don’t offend easily.

    Also wondering if they COULD have found a bonier model for the Pretty Sitting Lady. Seriously. Look at her arm.

  10. Kristen J.
    Kristen J. September 30, 2011 at 2:14 pm |

    DP: Yeah, although it clearly was none of the intention, from left to right I read:Man A: I want to be Don Draper *so badly*.Woman A: You are never going to be Don Draper, and I am blogging about that.Man B: Come give me a blowjob right now, blonde lady.Woman B: *glazing over*Woman C: I am vomiting in my mouth *forever.

    This is approximately how I interpret their body language as well. But clearly they were going for conventionally attractive women starring adoringly at men. Alas, even with professional models its not possible to pull that shit off.

  11. Diz
    Diz September 30, 2011 at 9:38 pm |

    This makes me especially sad and is giving me a HUGE wtf moment because I work in the hotel industry and have met almost all of the reps from the various Sofitels. I also deal with their upper management a lot and they have so many women in high positions working for them.

    So…..wtf guys?! This soooo does not even really represent them as a company and I think the next time the big wigs visit, I just may ask up front why they made the decision to make an advert like this.

  12. Nancy Green
    Nancy Green October 1, 2011 at 7:40 am |

    I followed the DSK case closely and was very impressed with how the management at the Sofitel in New York handled the incident. They did all the right things, and fast. It’s so common for unexpected and unwanted crises to be covered up or stalled.
    Although Nassifitou Diallo did not get justice in court, she was treated with support and respect by her employers, and they paid a price in rumor and slander on their organization.

  13. PrettyAmiable
    PrettyAmiable October 1, 2011 at 10:21 am |

    How would I know how I should engage with men in a business environment if it weren’t for this ad? Thanks, Sofitel!

  14. thinksnake
    thinksnake October 2, 2011 at 4:17 am |

    Is the woman at the front… floating? She doesn’t seem to have a seat-back, and her torso doesn’t look positioned to be sitting in any case.

    ZOMG Ghost women at Sofitel?

  15. janjamm
    janjamm October 2, 2011 at 2:54 pm |

    Is it just me, or does this have the feel of an Eastern European scene? I don’t know why I feel that. Perhaps because it feels so culturally behind the times, so Putin-ish, so out of step with the executive workforce I am familiar with in the West. The woman with the bun, has the look of “doe in the headlights.” Some ad agency should look around their executive staff and see what’s going on.

  16. PrettyAmiable
    PrettyAmiable October 2, 2011 at 3:23 pm |

    YES. Eastern Europe is a monolith. A backwards monolith. Poland just heard about neon slap bracelets.

  17. Kristen J.
    Kristen J. October 2, 2011 at 3:43 pm |

    PrettyAmiable: YES. Eastern Europe is a monolith. A backwards monolith. Poland just heard about neon slap bracelets.

    I almost snorted a cheerio out my nose. I loved slap bracelets.

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