Does this even qualify as a rape “joke”? (Sexual assault trigger warning on the link and the rest of this post).
That link will take you to Feministe friend Aminatou’s Tumblr, which has a screenshot of a tweet from Belvedere Vodka. Belvedere posted a photo of a smiling man with his arms wrapped around a woman who looks terrified and is trying to run away, with the words “UNLIKE SOME PEOPLE, BELVEDERE ALWAYS GOES DOWN SMOOTHLY.”
Belvedere has issued an impressively half-assed “apology,” saying, “We apologize to any of our fans who were offended by our recent tweet. We continue to be an advocate of safe and responsible drinking.” Because sure, people were mad that Belvedere was advocating “irresponsible drinking” and not, you know, raping women.
You can contact Belvedere by emailing firstname.lastname@example.org or going here. Personally, I’d like to see them can the person (or people) who created this ad, and everyone involved with approving it and tweeting it.
I’m not a big vodka drinker to begin with, but you can bet I won’t be touching Belvedere ever again. In addition to emailing Belvedere, I’ll also be asking my local watering hole to consider removing it from their shelves. If you own / work at / frequent a particular restaurant or bar, perhaps ask them to do the same. And drop Belvedere a note to let them know how you feel about their rapey little campaign.