Never let it be said that the Kardashians don’t recognize an opportunity

I have been fortunate enough not to have actually seen an episode of one of the many Kardashian-related reality TV shows in existence. Yet I am unfortunate enough to still know who these people are.

That said, I have to commend (kommend?) the Kardashian sisters for recognizing that plus-size women need clothes and will spend real actual money to purchase them.

But, we’ll admit: the launch of their plus-size denim line, Kardashian Kurves, actually seems pretty kool. Sorry, cool.

The line will be sold in Sears, and in an effort to drum up some extra excitement there is an official contest, where one winner will pose with the Kardashian sisters on an official ad campaign. To enter on Facebook, submit a full-length photo of yourself “along with what being ‘kurvy’ and ‘konfident’ means to you.”

Do I hate that the name of the line is Kardashian Kurves? Yes. Does it irritate me that they are asking for models to show them how “konfident” they are with their “kurves”? You betcha. But I am going to give the sisters props for seeking out a market that so many other retailers are embarrassed to admit exists, even when they can (and often do, on the sly) make a lot of money selling to that market.

I give them credit for not being afraid to associate themselves with a plus-size line, for taking the measure (so to speak) of the clothing market and realizing that there’s a lot less competition for eyeballs and dollars in the plus department than there is in the junior department. I also give them credit for launching the line at Sears, which is accessible to a lot of the people who really could stand more choices in clothing.

Can’t say I’d wear it myself, but you never know.

12 comments for “Never let it be said that the Kardashians don’t recognize an opportunity

  1. July 31, 2012 at 11:11 pm

    I’m not a huge fan of them, but I’m not going to hate on them either. They are doing their thing.That is pretty cool of them to launch this line.

  2. July 31, 2012 at 11:26 pm

    Zuzu, I’m really glad you posted this article, and good for the Kardashians (things I never thought I’d type, lol) for launching this line!

    (That said, um, MASSIVE TRIGGER WARNING on the comments for anyone who has issues with disordered eating, slut-shaming, fat-shaming or transphobic “real woman” narratives. Seriously. I’m massively squicked and I only read about 20.)

  3. Kordo
    July 31, 2012 at 11:50 pm

    zuzu, you’ve done the impossible: made me have some positive feelings towards the Kardashian clan. Even if it’s only so they can suck a few more dollars up, I can’t knock the move. Credit where due, and all…

    Also, this is totally off-topic, but I have a question for the Feministe bloggers/readers: What is your opinion of the movie Sucker Punch?

    I recently downloaded the extended version, and I’ve watched it a few times. Putting aside the Hot Girls With Machine Guns element, what did you think of the story? I see it as a story of female empowerment in the face of some pretty brutal male domination, but I’d like to hear some thoughts from the people here.

    Full disclosure: I DL’d it because of Jena Malone (Rocket). I just think she’s fuggin’ gorgeous, and an awesome actor. I realize that denotes a certain shallowness of character on my part. Still, I thought the movie was visually amazing, and a good story to boot.

    Any thoughts?

  4. zuzu
    August 1, 2012 at 12:48 am

    Never read the comments at Yahoo.

    Never.

  5. Donna L
    August 1, 2012 at 1:04 am

    Never read the comments at Yahoo.

    Never.

    I learned that lesson a while ago, but sometimes I still forget. As in the other day, when I made the mistake of looking at the comments to an article about Lana Wachowski’s first public appearances since her transition. 5,000+ comments, and from looking at the first couple of pages I would bet that about 4,980 were virulently and cruelly transphobic. It depressed me for hours.

  6. Kordo
    August 1, 2012 at 1:21 am

    jeebus rice… yah, that’s some good advice. (note to self: do not get outta the boat…)

  7. Tim
    August 1, 2012 at 10:58 am

    I struggled for years to not know who the Kardashians were, but it’s just gradually seeped in, like all that other stuff you’d have to be a hermit in a cave somewhere not to know. Just yesterday, I read an Olympics-inspired article about Bruce Jenner; the hook was his less-than-stellar post-Olympics career, and right in the middle of it, before I could stop, I found out he is their dad! Or stepdad. Or something.

    But I agree that this sounds kind of smart and cool of them and I wish them well with it.

  8. August 1, 2012 at 11:05 am

    Respect to them for doing this. If the line is sold at my nearest Sears I will be checking it out, as there are a small handful of places in town where I can find clothes on my size.

  9. August 1, 2012 at 11:21 am

    Never read the comments at Yahoo.

    Never.

    Wargh, I know. I should know by now! I just… forget sometimes. D:

    Also, it is infinitely depressing that people are willing to be exactly the same level of horrid now they’re all signing in on Facebook. I mean, you’d think that having your RL name attached to your hatespew would make you think twice, but… apparently not.

  10. Sara
    August 1, 2012 at 11:45 am

    I clicked the link and I think it’s telling that in the image used in the same article promoting their plus-size line, the two slimmer Kardashians are seated in a way that shows off their legs and torsos but the “plus-size” sister is on the floor, almost crouched down with anything plus-sized about her hidden away. I can’t say who it’s telling of- maybe just Yahoo- but, still, interesting to pair those that image with this concept.

  11. Li
    August 1, 2012 at 11:57 am

    I learned that lesson a while ago, but sometimes I still forget. As in the other day, when I made the mistake of looking at the comments to an article about Lana Wachowski’s first public appearances since her transition. 5,000+ comments, and from looking at the first couple of pages I would bet that about 4,980 were virulently and cruelly transphobic. It depressed me for hours.

    If it makes you feel better, most of the comments on Lana Wachowski on my facebook were about how excellent her hair is.

  12. August 5, 2012 at 4:28 am

    Do I hate that the name of the line is Kardashian Kurves? Yes.

    Here in Australia, I recently found a line of jeans which are skinny legged but sit on the natural waist – not somewhere around the navel. At last, jeans which are comfortable for non-model-shaped slightly ageing rockers to wear. But the name? “Tummy trimmers”. Bleagh!
    Still buy ’em, anyway.

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