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10 Responses

  1. SophiaBlue
    SophiaBlue November 12, 2012 at 6:35 pm |

    “Well, what do you want from us? I mean you didn’t like us objectifying women, so this is what we went with. I mean, I guess we could try patronizing women, or implying they’re sluts, or…

    What’s that? You want us to run ads that aren’t horrible to women in some way? I’m not sure I understand”

  2. samanthab
    samanthab November 12, 2012 at 6:36 pm |

    Hmm… yeah of course everything said here needs to be said, but I will also add that manipulative bullshit that insults our intelligence is not what I’d call a gift to lady-kind. Even if you run with the suspect assertion that “8 out of 10 women are wearing the wrong bra,” that does not in fact lead to the conclusion that the majority of all wearing bras that cause constriction. The “wrong bra” could be a too pink bra, a too loose bra, a bra with straps that pop out. Who the hell knows? Fuck you, Amante, for telling me I’m too stupid to see through inane bullshit, pick out a bra, and that my quality of life stems from the quality of my breasts.

    I’ve been in an abusive relationship, and the number one driver of an abuser, per my experience and per everything I’ve ever read by a relevant mental health professional, is control. It’s about the removal of agency, and the unrelenting message that you are not fit to take helm of your own life. When you tell women they’re too stupid to pick out their own bra, it’s on the spectrum of abuse. Yes, it may be very low on the spectrum, but it’s there.

    Dodai is seriously, seriously off the mark here. I’d take a bra company telling me that my bra is, y’know, about my breasts than about my intelligence any day.

  3. miga
    miga November 12, 2012 at 11:15 pm |

    This might be a derail, so i’m just gonna post and scoot. But all of the models in the ads are very light-skinned and it makes me sad. It’s not surprising at all, but still…wanted to point that out.

  4. Annaleigh
    Annaleigh November 13, 2012 at 12:38 am |

    Ummm…I have to come right and say that being (really and truly) suffocated is a really really terrifying experience… and so this ad so offensive on so many levels, a) the mocking of abusive experiences (of many different kids, my specific experience here was from a parent, not a partner), and b) for people who have experienced suffocation or strangulation (I have experienced both), the constriction of breathing in everyday settings (like say, a seatbelt in a car that is too tight near the throat) is often triggering. I don’t rule out the possibility that a bra or another piece of clothing that is too tight and constricts breathing could be triggering to a survivor, and in that context the ad could be triggering for some people and mocking the people it triggers at the same time. Dodai really got this ALL wrong.

    1. Annaleigh
      Annaleigh November 13, 2012 at 12:40 am |

      Ay yi yi, the word “kids” should be “kinds.” Medication is kicking and I guess I was thinking of that fact that I was a kid when my experience happened…

      1. Partial Human
        Partial Human November 13, 2012 at 10:13 am |

        Internet hugs for you.

        I experienced familial abuse into my mid-twenties, and as a result I have so many triggers, set off by the most random items or sensations.

        Abuse leaves mental scars that are infinitely deeper and more painful than the physical kind. Taking the piss out of that, to sell lingerie, makes me want to vomit.

      2. White Rabbit
        White Rabbit November 13, 2012 at 12:13 pm |

        More Internet hugs for you.

        I also experienced being choked by a parent, and my brother and I had to call the police to stop my father from strangling my mother, so I’m all too familiar with this kind of abuse. I find this ad campaign highly offensive.

        I’m triggered whenever something touches my neck. I have to rearrange my blanket Just So when going to sleep. Also, explaining this trigger to new romantic partners is incredibly frustrating, as there’s no way to explain it without dredging up my depressing history of child abuse – and warning a new partner not to touch me a certain way because it will trigger a fear of being murdered is a pretty intense buzzkill.

      3. macavitykitsune
        macavitykitsune November 13, 2012 at 1:26 pm |

        Annaleigh, PH, White Rabbit, I’m so sorry you guys went through that, and giant hugs for all three of you if you want ‘em.

  5. Jamie
    Jamie November 13, 2012 at 4:04 am |

    I agree with everything said, and would think that the one time you would actually want to be showing breasts would be in advertising bras. Looking at the ads, I wouldn’t guess they were for lingerie and not some kind of PSA about domestic abuse, and it seems like an area where there just shouldn’t be ambiguity.

  6. dc
    dc November 16, 2012 at 8:19 pm |

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