Adria Richards, formerly of the company SendGrid, was at a tech conference this week when some dudes behind her made a series of inappropriate and sexual jokes. Annoyed by the pervasiveness of misogyny in the tech world, she snapped a photo of them and put in on Twitter with a complaint. One of the conference organizers spoke to the men and they apologized. Totally reasonable! Good response, PyCon. Later, one of the dudes got fired. Instead of getting mad at the company that made the choice to fire him, the internet hoards descended on Adria. She was on the receiving end of rape and death threats. Her address and phone number were published. Her blog and her company’s website came under DDoS attack. Oh and then her company, SendGrid, fired her (I’d be careful reading the comments on that Facebook post — there’s a whole lot of racism and sexism).