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14 Responses

  1. LR of the {No Longer} Frozen Midwest

    The only difference I can see on the bullet list on of these cereal boxes is that the women’s version is marketed as “vegan,” while the men’s promises it’s a source of “protein.” This reminds me of the silly “men’s” (garlic) and “women’s” (barbecue flavor) potato chips sold in Japan years ago. But seriously – at least to me, cold breakfast cereal is one the *least* sexy things I can think of.

    1. The Last Selina
      The Last Selina May 24, 2013 at 4:03 pm |

      Plants have protein, too.

  2. Donna L
    Donna L May 22, 2013 at 1:00 pm |

    Your Medscape link doesn’t work unless you have an account with them.

    1. Willard
      Willard May 22, 2013 at 3:02 pm |

      -Donna
      It is obnoxious, but thankfully not a pay wall.

      I do take issue with “Men and women, may be biologically different in some minimal ways” though. The linked article deals with the fraught nature of defining male/female in sports by chromosomal testing which is definitely a legitimate problem. That said, if men and women were only maybe a tiny bit biologically different HRT wouldn’t be a thing, drug dosages tailored based on male body composition would be just as effective for women, hip replacement failure rates wouldn’t be higher for women, etc.

      The cereal is silly, pretending the crap they put it in will amp up sex drive is dumb, but building an argument that blazes right past that and in to an unsupportable position doesn’t do anyone favors. The very real biological differences shouldn’t be used as arguments against equitable treatment or as tools of oppression, but ignoring them can be just as damaging.

  3. GallingGalla
    GallingGalla May 22, 2013 at 2:48 pm |

    Great. Gender essentialism (based on nothing scientific) comes to the cereal world. I can just imagine what they’d tell trans* and genderqueer folk: “Eat the cereal for the gender you REALLY are (that is, coercively assigned birth gender).

    Big fucking <____< from me.

  4. Fat Steve
    Fat Steve May 22, 2013 at 3:36 pm |

    I just had an idea: Excereal- the world’s first recyclable breakfast food.

    1. mh
      mh May 22, 2013 at 8:30 pm |

      Yes, “south of the equator”…but then doesn’t All-Bran promote that?

  5. macavitykitsune
    macavitykitsune May 22, 2013 at 4:49 pm |

    created a cereal that nourishes you both north and south of the equator.

    Ogod it must say something horrible about my ability to innuendo that it took me almost an hour to get past “what the fuck does latitude have to do with anything? Does hemisphere have an effect on nutrition? wat?”

  6. matlun
    matlun May 22, 2013 at 4:56 pm |

    I would also like to take issue with “men and women may be biologically different in some minimal ways”. Statistically, the physical differences are significant and this also affects nutrition.

    I doubt these cereals are all that scientifically well designed, though. Most glaringly the men’s version is a “good source of iron” while the women’s is a “source of iron” which sounds as if there is more iron in the men’s version.

    Which would be pretty weird, since women’s higher need for iron is one of the clearer nutritional differences between sexes.

    Other questions:
    – Why is the women’s version “vegan”?
    – Why are they labelled as “source of energy”? As opposed to which food?

    1. EG
      EG May 22, 2013 at 5:03 pm |

      Why are they labelled as “source of energy”? As opposed to which food?

      That’s for people who have mistakenly been trying to photosynthesize all this time instead of eating food for energy. At last their confusion can be cleared up!

      1. Li
        Li May 26, 2013 at 2:03 am |

        Oxygen is poison! We should be living on the nitrogen our anscestors did! Start the paleoproterozoic diet now!

    2. shfree
      shfree May 22, 2013 at 5:21 pm |

      - Why is the women’s version “vegan”?

      Because as soon as you indicate that a food is definitively not bathed in the blood of animals a man’s nose will be turned up, duh. Meat meat meat, remember?

  7. The Kittehs' Unpaid Help
    The Kittehs' Unpaid Help May 22, 2013 at 8:32 pm |

    Geez, this reminds me of the badge F1 drive James Hunt wore in the 70s: “SEX – breakfast of champions”.

  8. The Kittehs' Unpaid Help
    The Kittehs' Unpaid Help May 22, 2013 at 8:32 pm |

    *driveR.

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