Always, the company that sells menstrual products, ran a minute-long Super Bowl spot trimmed down from their longer #LikeAGirl video released this summer. The ad challenges the stereotype that running, throwing, and fighting “like a girl” indicates weakness and ineptitude by running the expression by adults (and one young boy), and then by a series of girls who haven’t yet been told that “like a girl” is usually meant as a bad thing. And then it took about ten minutes for the meninists to start protesting the “inequality” that there wasn’t another commercial for #LikeABoy.
This is why we can’t have nice things....read more
Having a product called “Sexcereal” is funny enough.
Seriously promoting it as being full of foods that make you sexy is funny enough.
Having different versions of it for men and women is funny enough.
But honestly, the folks behind Sexcereal are in the wrong business. Hollywood pays big bucks for people who can be this hilarious:...read more
[Warning for references to domestic violence.]
The ad says, “Suffocation is the worst kind of abuse.” Is it really the worst kind of abuse? I don’t know, frankly; considering the range of horrible things done to women by partners and family, it’s kind of hard to rank them all. But I feel comfortable saying that suffocating one’s breasts with an overly tight bra ranks so far down the list as to not warrant even joking comparison....read more
I just wanted to quickly mention the trailer for the new Judd Apatow movie, “This is 40.” Of course, we all know that Hollywood is guilty of all sorts of offenses all of the time, but it seems rare even today to find one that is quite so up front with its surface-level exclusion. The […]...read more
Hi guys. As some of you, but not most of you, know – I read tarot. Not because I’m a creepy “let me tell you your future, child… oh yes, a tall, handsome man approaches…” – type (Jesus, at least I hope so), but because I have found that tarot is good for predicting the […]...read more
Get out the ladies, ladies! It’s National Cleavage Day! And I, your resident humorless feminist fuddy-duddy, am here to poop all over it....read more
Belvedere has officially apologized for their rapey ad, and made a donation to RAINN. Which is… fine. But kind of always how these things go, right? Someone fucks up big time, and the fuck-up appears to be an institutional problem and not just one idiot running their mouth off, and then Outrage, and then a Statement that the fuck-up is Not What We Stand For, and then a donation to X organization. Here’s Belvedere’s statement:...read more
It was surveys of two towns in Georgia that convinced Children’s Healthcare of Atlanta that the nation’s relentless campaign against childhood obesity wasn’t hitting hard enough: Georgia has the second highest rate of childhood obesity in the U.S., and parents in the towns surveyed seemed unaware of their kids’ obesity. So to promote their Strong4Life campaign, Children’s decided that a painfully blunt approach was necessary, and damn the consequences–even if those consequences involved putting sad, overweight children on billboards and TV ads to shame their parents into action....read more
If you’ve gotten someone’s attention by giving them policies to challenge and facts to debate, you’re doing something right. You’re putting yourself out there as a contender. You’re making yourself part of the conversation. Good for you! If you’ve gotten someone’s attention by putting a young Asian woman on a bicycle to pedal through rice fields in a sedge hat to the tune of a gong and a pentatonic scale, so she can smilingly criticize your opponent in broken English, it’s not because you’re a contender–it’s because you’re a racist asshole....read more
Last year, safe estimates were that 46 percent of Super Bowl viewers were women. With market research indicating that 1 in 5 watch just for the commercials, that’s more than 10 million women who have your undivided attention (not to mention of millions of men who actually, you know, like and respect women) as, once again, you devote millions of advertising dollars to naked chicks in front of wind machines.
Welcome to 2012’s Insulting, Demeaning, and Frankly Not- Terribly-Creative Super Bowl Ads (Tittys! Edition)...read more
Do you ever feel like your skin has that unpleasant skin texture? Are you worried that your waist isn’t narrower than your head? Do you look at photos of yourself and think, “Oh, no, I look like myself!”? Have no fear–you stop looking like a human being and start looking like the walking incarnation of an unrealistic, unattainable beauty standard with Fotoshop by Adobe.
“This commercial isn’t real,” says faux-ad creator Jesse Rosten, “and neither are society’s standards of beauty.” (For the record, the whole “eat healthy and exercise” thing ain’t a slam-dunk either, Rosten. But your overall point is sound.)
[Transcript after the jump.]...read more
This is a guest post by Jessica Mack
Last week, there was a new and interesting twist to the Leveson Inquiry – the ongoing public trial of the British Press following last year’s phone hacking scandal. A handful of women’s rights and rape prevention groups in the UK are insisting that the media’s portrayal of women – namely its accomplice in sexism, objectification, rape culture, and misogyny – be investigated as part of its general scumminess.